'ICE' (In Case of Emergency) Mobile Phone Campaign

The 'ICE' idea was thought up by a paramedic who found that when he went to the scenes of accidents there were always mobile phones with patients but they didn't know which number to call so he introduced 'ICE' as the nationally recognised name for contacts in mobile phones in emergency situations.Mobile phones are carried by the majority of the population. The idea behind the ICE campaign is for everyone to store the number of a contact person or persons who should be contacted during emergency under the name 'ICE' ( In Case Of Emergency) in their phone.In an emergency situation, the Emergency Service personnel and hospital Staff then know who to quickly contact and can dial the number you have stored under 'ICE' in your phone.